Giving every child the best start in life!
Best Start in Life was launched in September 2025 and is the UK Government’s strategy to ensure that a child’s background does not determine their future success, and that all children develop well by: learning to communicate, building relationships, managing their emotions, playing and learning. This is not just during school, but throughout their lives.
The campaign brings together all services, advice and support available to parents to help guide them through pregnancy, their child’s journey into childcare, starting school and beyond.